Personalization vs Privacy: Which is winning?

It is no secret that American society is facing notable discourse; our objective has always been to understand friction and what businesses can ultimately do to build stronger relationships with consumers.

This brief primer simplifies public sentiment on an array of topics, including how much individuals value the privacy of their personal data, to what degree the public supports federal regulation of AI, what actions a person takes when they feel a brand has violated their trust, and much more.