Reopening US Economy Navigates Challenges of Physical Distancing

Consumer activity is gradually improving as the US advances through the reopening in phases. While spending is a long distance from pre-COVID-19 levels, the relaxing of coronavirus-related restrictions is having an immediate and dramatic effect on identifiable areas of consumer spending plans and on sentiment.

Yet, lingering concerns over further risks due to the virus and fragility of the job market remain as headwinds for the consumer economy.

This report represents the findings of a June 1-19, 2020 survey of primarily North American respondents from 451 Alliance’s Leading Indicator panel focused on consumer spending plans for the next 90 days, as well as consumer sentiment and personal finance.